In the era of rapid changes and digitisation, the ability to predict trends and adapt in time is crucial for the survival and progress of any company. A successful business strategy is a compass that directs the organisation towards achieving its vision and goals. A comprehensive strategic plan defines guidelines and courses of action that enable the company to use its strengths, overcome challenges and achieve long-term goals. A good strategy determines how a company will create and deliver superior value to customers and thus gain a sustainable competitive advantage.

We provide complete support in designing and implementing a customised strategy for each client, aware that it is a key factor in any organisation's success and sustainable growth.

Partner for your key challenges

Using our experience and proven strategic planning methodologies, we identify and analyse the company's internal strengths and weaknesses, as well as external opportunities and threats. In this way, we can propose optimal strategic options adapted to each client's specific needs.

Through partnership cooperation in strategic consulting, companies receive a comprehensive plan to improve their competitive position, increase profitability, and achieve ambitious growth.

We believe that top management commitment is vital to successful strategy implementation. That is why we pay special attention to the education of managers and capacity building in the company to ensure the performance and achievement of the set strategic goals

A comprehensive methodology for superior results

We apply a rigorous strategic planning methodology that includes the following steps:


Defining a clear vision, mission, and measurable strategic goals that become a guide for further activities


Comprehensive analysis of the internal and external environment, including identifying key strengths, weaknesses, opportunities, and threats


Market segmentation and detailed analysis of consumers, competition, and other stakeholders


Identification and evaluation of possible strategic options and selection of the optimal strategy


Development of a concrete strategic plan with clearly defined activities, resources, and time frames


Integration of the strategic plan with other functional strategies (marketing, HR, finance, others)


Development of a system for monitoring implementation and key performance indicators


Continuous monitoring, evaluation, and adaptation of the strategy to environmental changes

We believe that the commitment of top management is of key importance for a successful implementation. Therefore, we pay special attention to capacity building in the organisation and change management during strategy implementation.

Throughout the project, we focus on integrating the business strategy with other functional and operational strategies to ensure alignment and comprehensive implementation in the organisation.


Our Experts

Meet the team of leaders and experts at Egzakta Advisory who are dedicated to building innovative and customised strategic solutions. Their expertise and experience are the basis of successful partnerships with leading companies throughout the region.

Marko Marković


Ivana Višnjić

Junior partner

Ljiljana Milić


Marija Đurović

Senior Manager

Marko Dadić