The key to success is a fundamental understanding of consumer needs and wants. Our consultants have the expertise to help companies design successful marketing strategies, improve sales and distribution channels, and position their brands as trustworthy and desirable to today's customers. An always personalised approach helps clients strengthen their competitiveness and achieve sustainable growth locally and globally.
Commercialization of Valentine's Day
Although Valentine's Day originated from romantic gestures and love, over time it has become a significant opportunity for companies to boost sales, especially those involved in sweets, flowers, jewelry, and hospitality...
Fast Moving Consumer Goods (FMCG)
Challenges of traditional crafts: from disappearance to preservation
It is crucial to change the perception of the value of traditional crafts and provide support for their survival to preserve cultural identity and foster the development of a sustainable economy...
THE PHENOMENON OF THE SHADOW ECONOMY IN SERBIA AND BEYOND
The shadow economy exists in all countries around the world, regardless of their level of development and political system. Despite being labeled as a declining trend, it still has a significant sh...
Electronic commerce in Serbia and the challenges it faces
The lack of consumer trust, logistical challenges, customs procedures, electronic payments, and other barriers hinder the development of e-commerce...
Wholesale and Retail
INTERVIEW WITH MARKO MARKOVIĆ FOR TELEGRAF BIZNIS
Respond to the topics of challenges that the domestic economy has encountered during the year, adapting businesses to cost-saving measures, the energy crisis, inflation, and investments during a re...
The importance of properly setting prices for small business owners
Incorrectly created pricing can have negative consequences; It's important to strike a balance between the value invested in the product and the perceived value by customers...
Wholesale and Retail
Experts from Egzakta Advisory have the necessary experience and knowledge in this industry to help companies cope with changes in the market and remain competitive. Our expertise includes consumer analysis, innovation, digital transformation, sales optimisation, brand strengthening, and other vital areas. Meet the leading members of our team specialised in this sector.