Nenad Tešić

2024: The year AI became part of Egzakta's DNA

In 2024, Egzakta Group underwent its most significant transformation since its founding, integrating AI across all business segments, expanding its global presence, and redefining its role in the consulting industry...

Nenad Tešić

Partner


A few years in modern economic history have drastically redefined how we think about business in 2024. In a world where 83% of global companies have implemented some form of AI solutions, geopolitical tensions have reshaped supply chains, and traditional business models have undergone a transformation, Egzakta Group recognized the opportunity for fundamental change.

At the end of 2023, when planning for the year ahead, we couldn't have predicted that the AI sector would reach a global value of $207.9 billion nor that over 97% of leading companies would declare AI transformation a priority. However, our earlier investments in AI technologies proved to be a key strategic advantage.

In a year marked by turbulence—from Trump's return to the U.S. political scene to Putin's fifth term, from Iranian missile attacks to the Moscow tragedy and the largest terrorist attack in recent history—the technology sector was undergoing its own revolution. Artificial intelligence finally transitioned from the experimental phase to the productive phase, delivering measurable results that exceeded expectations and integrating—successfully or otherwise—into traditional systems.

For Egzakta Group, 2024 was the year of its greatest transformation since its founding. We implemented AI solutions across all business segments, from automating financial analyses to predictive modeling for strategic consulting, allowing our consultants to focus on what matters most—creating added value for clients, their personal development, and education.

May 2024 began a new era, a new Egzakta chapter—Egzakta 2.0. While preserving the unique culture we've built over the years, corporate structuring was the right path. Opening offices in Dubai, Amsterdam, and Ljubljana expanded our influence into new markets, while the appointment of Mr. Atanasijević as Group CEO brought global expertise to our team.

We successfully transformed traditional consulting into data-driven advisory, bridging the gap between classic methodologies and AI-enabled solutions. Our first AI model, set to launch in Q1 2025, will be a globally available consulting industry solution, the first of its kind in our region.

We are especially proud of the fact that in 2024, we managed to maintain a balance between technological advancement and the human factor. At a time when over 65% of global companies reported difficulties in maintaining corporate culture during digital transformation, we strengthened our unique identity. Our team grew by 47%, with a very low turnover rate.

This year also confirmed the importance of agility in business. While natural disasters—from earthquakes in Japan to floods in Central Europe—disrupted global supply chains, our business model proved to be a significant advantage. Through our network of offices, we maintained business continuity and supported clients in critical moments.

The past year also brought significant changes to our service structure. Our portfolio's share of AI-based solutions grew from 15% at the beginning of the year to over 35% by December. At the same time, we transformed traditional consulting services into a hybrid model that combines human expertise with AI analytics, resulting in increased project efficiency.

Looking ahead to 2025, we are aware of the challenges that await us. Projections indicate moderate global economic growth of 2.9%, with continued inflationary pressures. The AI solutions market is expected to reach $305.9 billion, with a particular focus on industry-specific applications. Our strategy remains evident in this environment: further integration of AI technologies into all aspects of business while preserving the human factor as the key element that makes the difference.

As a company that has evolved from consulting into a diversified group with a strong presence in IT, artificial intelligence, education, and the gaming industry, 2024 has been a turning point in many ways. We are proud that we have used this year not just for growth but to redefine what Egzakta represents in the market. With a new organizational structure, clearly defined responsibilities, and a strengthened leadership team, we are ready for the challenges that 2025 will bring.

The ability to balance technological innovation with human expertise, global presence with local understanding, and startup agility with corporate stability will be the key to success in the years to come. And now, more than ever, we are ready to lead that change.